The Effective Use of Social Media for Professionals


Cost for BPP PD Members: £432 + VAT 6 CPD Hours
(£624.00 + VAT for non BPP PD Members Click Here for details of our membership scheme).


This course is for delegates who want to improve their social media skills. Interacting on social media is an increasing important part of the business strategy of the modern professional services firm. As such, the course is designed for providers of professional services who want to realise their potential and win new business by focusing on and sharpening their online presence. It is primarily aimed at those with a basic knowledge of social media or those who wish to build upon their existing knowledge and get up to date with recent developments.

The course will cover best practice on all of the main social media platforms and provide a detailed overview of how they can be utilised on an individual and business level. This very practical and applied one day course provides lots of up to date, relevant and engaging examples of how to use social media to raise profile and win new business. It is especially suited to lawyers and accountants, who are keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

SRA Competence

C, D


This dynamic one day course offers a concise overview of the main social media forums (including LinkedIn, Twitter, YouTube, Google + and Facebook). Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. The course will assist legal and accountancy professionals wishing to generate thought leadership, target clients or be a leader in innovation. It will provide all of the basic social media tools in order for you to be able to use them in your job the very next day.

Learning Objectives

By the end of the course you will be able to:

  • Identify the key channels and develop smart strategies for utilising each social media platform to enhance personal and business reputation
  • Successfully develop a larger business network using social media
  • Avoid the pitfalls of posting social media content
  • Understand recent trends in social media
  • Develop your content strategy, learn how to prepare and write compelling copy and engage with audiences
  • Prepare a social media staff policy
  • Integrate your social media strategy with a wider marketing strategy and share key business knowledge to win new business
  • Understand how to measure the success of campaigns

"A certificate of completion will be provided by BPP Professional Education Limited upon request, following attendance."

Under the SRA’s new approach to continuing competence, solicitors are expected to use the Statement of Solicitor Competence to identify and address their learning and development needs. The competence statement requires the following competencies:
  • A - Ethics, professionalism and judgement
  • B - Technical legal practice
  • C - Working with other people
  • D - Managing themselves and their own work
  • Course Dates

    Location Dates Time Availability  
    London 29 Mar 2019 9:30 AM - 5:00 PM  Spaces Book Now
    Birmingham 22 May 2019 9:30 AM - 5:00 PM  Spaces Book Now
    London 02 Sep 2019 9:30 AM - 5:00 PM  Spaces Book Now
    Manchester 10 Sep 2019 9:30 AM - 5:00 PM  Spaces Book Now
    London 21 Oct 2019 9:30 AM - 5:00 PM  Spaces Book Now
    London 10 Dec 2019 9:30 AM - 5:00 PM  Spaces Book Now

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